One True Sentence - Latest Comments

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 22:06:11 -0000

Well, I will gladly pick their brains if you will be my friend and introduce us. :)

And thanks!!! Let's be friends either way.

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 22:06:09 -0000

Can't wait to share!! Eeek! :)

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 22:05:24 -0000

Haha! That's too funny. I have a feeling my house will be the same way! Or I'll go for extra runs or blog more during finals. Anything to procrastinate!!

Thank you so much for the great thoughts!

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 22:04:42 -0000

That was part of the decision to go NOW. If I wait too much longer, I may have a husband/kids/other to worry about!

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 22:04:19 -0000

:) Thanks, G.

Re: Predicting my future

Brandon Zeman — Tue, 06 Dec 2011 20:00:16 -0000

We've got a few people working on some predictive analysis stuff at my work and that shizz is crazy, so CONGRATS and good luck :)

Re: Predicting my future

Gini Dietrich — Tue, 06 Dec 2011 19:54:03 -0000

Congratulations! I can't wait to hear what you're learning!!

Re: Predicting my future

Crysta Anderson — Tue, 06 Dec 2011 19:34:04 -0000

Congrats to you! Enjoy this - soak it up and learn so much!

I will tell you, my house is never cleaner than during midterms/finals as I procrastinate...

Good luck, Rebecca!

Re: Predicting my future

rick — Tue, 06 Dec 2011 19:31:13 -0000

You go girl. You'll do great. Look at it this way, at least you don't have to include kids/family in that balance thing.

Re: Predicting my future

Gloria — Tue, 06 Dec 2011 19:24:50 -0000

It's official! Proud of you, lady. Can't wait to hear alllll about it.

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 19:14:57 -0000

Thank you, Anne! I'm so excited but totally nervous. Will definitely need those supportive thoughts in just a few more months... ;)

Re: Predicting my future

Anne Weiskopf — Tue, 06 Dec 2011 19:10:55 -0000

Congrats! You will be handle it all with ease. And Chicago is such a great city! I'm so proud/happy for you!

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 19:08:06 -0000

Thank you, thank you, Shonali!

Re: Predicting my future

Shonali Burke — Tue, 06 Dec 2011 19:04:20 -0000

Congrats Rebecca!

Re: Predicting my future

Rebecca Denison — Tue, 06 Dec 2011 18:53:04 -0000

Thanks, Suze!!! :)

Re: Predicting my future

Suzanne Marlatt — Tue, 06 Dec 2011 18:51:26 -0000

Congrats!

Re: PR measurement was never meant to be an exclusive club

Rebecca Denison — Thu, 20 Oct 2011 11:51:46 -0000

Thank you for a thoughtful response! It's never too late to contribute a great perspective. :)

I think you're absolutely right, too. It's easier to ask clients to trust us and not prove what value we are really driving. I hope those days are quickly coming to an end, though.

Re: PR measurement was never meant to be an exclusive club

Gordon G. Andrew — Thu, 20 Oct 2011 11:07:52 -0000

Rebecca: This is a very delayed response to an important question that you've posed (so many blogs, so little time). The PR profession finds it difficult to produce a quantitative response to "How do you measure PR?" because, for the most part, they are selling media exposure as a business solution. But media exposure (print, electronic, online, whatever) is a tactic, not a solution. Most PR firms hand their clients a pile of media "clippings" each month to validate their ROI. And amazingly, for decades, clients have accepted this "trust me, it's working" relationship...despite the lack of a tangible or consistent connection between publicity and meaningful business outcomes such as lead generation, revenue, etc. The intrinsic value of publicity as a business tactic is the inherent 3rd party endorsement it can deliver...but ONLY if that endorsement is properly merchandized, which means doing something with it other than posting it on a website. Publicity, which is PR's #1 menu item, is simply a means, and not an end, to tangible ROI. And the reason why the profession can not provide a valid response to your question is twofold: 1. They are content with simply serving up publicity as a deliverable, because clients don't push them to make a connection between tactics and outcomes; and 2. Being accountable for actual business outcomes is very scary, and makes for much shorter relationships with clients.

Re: The best social media measurement tool: the analyst

Rebecca Denison — Mon, 19 Sep 2011 17:30:47 -0000

Thanks! Just had to rant a little bit. It's all about what you can do with the tools!

Re: The best social media measurement tool: the analyst

mwkelly — Mon, 19 Sep 2011 17:24:56 -0000

Here, here! The tactician relies on tools; the strategist, on himself (or herself ;-)). That's true not only in measurement, but the PR profession. Keep up the good work, Rebecca!

Re: Reporting vs. Analyzing: Know the difference

Eddie — Fri, 02 Sep 2011 11:45:58 -0000

Huge difference. Not semantics at all. Useless without context and analysis. That, as we know, is the hard work that most would rather short cut.

Re: Is the whole greater than the sum of its parts in data analysis?

Rebecca Denison — Fri, 26 Aug 2011 10:50:29 -0000

That's a good example. Definitely along the lines of what I was thinking.

If I'm friends with a bunch of fans of a competitor, that should affect how you look at my brand mentions vs someone who maybe is connected to a bunch of your own fans. I'm already digging into what other brands and things fans of ours like on Facebook to try to get a whole picture of the consumer.

But what I really wish is I could be able to see that Justin G from Kansas City has spoken positively about us in the past and like baseball and dogs. I just want all the context I can have without being creepy. If that's possible... :)

Re: Is the whole greater than the sum of its parts in data analysis?

JGoldsborough — Thu, 25 Aug 2011 21:39:35 -0000

I haven't thought much about the "suggestions based on your network" integration into branded e-commerce sites, but I can definitely see the value in that. But what I think is really intriguing about what you describe is the ability to see what else people who are mentioning my brand are doing. And here's why.

Just saw a presentation from Spike Jones at FH (used to work at Brains on Fire) about ambassador programs and generating passionate WOM from true fans, not influencers. In most of the case studies Spike presented, the connections and relationships between fans of a brand came when the company was able to ID what its fans were passionate about and how their product can be a part of their lives. This type of insight can be expensive, but would be a lot more possible if we had the customer information you're describing here. Cheers!

Re: How Klout could make +K better (and less game-able)

Rebecca Denison — Thu, 25 Aug 2011 09:23:49 -0000

Context, context, context. I recently wrote a blog post on a friend's blog, and context was a big piece of my definition of influence. I may be influential on something like UNC basketball, but I've never played WOW, so I hope you won't listen to a word I say about it!!

Re: How Klout could make +K better (and less game-able)

Brad Heitmann — Thu, 25 Aug 2011 03:11:36 -0000

I've been gaming the heck out of Klout as part of one week "Klout-Off" competition with someone. I'd say the biggest issue is relevance. I may be really really influential with my set of world-of-warcraft junkies, but if I were to tweet about the superbowl (soccer, right?) they couldn't care less. Influence, hence, is contextual. Despite my love, my obsession, my life shattering fixation on my Klout score (shattering to the lives of others of course), I realize at the end of the day it's not terribly relevant.... yet.